Niche Down to Stand Out: Observations from a CMPC consultant

Quote

"Specialization isn’t about doing less—it’s about doing what matters most."

Observation

Running a business has very little to do with your knowledge of sport psychology. When I tried to show how my skillset fit every group—leaders, football players, different sports—I lost focus. I chased every opportunity, spread myself too thin, and struggled to show real value. Eventually, I decided to focus solely on college football. That clarity led to football-specific training programs and resources. This year, I’ve narrowed further—recent graduates—building content for their exact needs. Each time I’ve specialized, my creativity has spiked and my work has felt sharper.

Specialization isn’t about limiting yourself—it’s about focusing your effort so your process and delivery improve.

Actionable Idea

Pick one thing to own.

• One service: Deliver it better than anyone else—refine onboarding, resources, and follow-up.

• One program: Build it around your philosophy and market it relentlessly.

• One audience: Create training that fits their world exactly.

Specialize, sharpen, and then crush it.