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Train with Intention

Most training doesn’t fully reflect the reality of competition.

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I help coaches and performance consultants align training with the real demands of performance so athletes can perform more consistently when it matters most.

"Most training focuses on the play.
Competition tests how athletes manage the play.
Intentional training prepares them for both."

When training doesn’t match the reality of competition

Execution in competition requires more than simply running the play.  Athletes must process information quickly, recall assignments, adjust to changing situations, and reset after mistakes.

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These demands are a normal part of performance.

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But training often emphasizes the play itself without fully supporting the demands athletes must manage while executing it.  When those demands aren’t addressed in training, performance becomes inconsistent.  Two athletes might make the same mistake for completely different reasons.   One may not have fully learned the information during the week.  Another may know the assignment but struggle to reset after a mistake.

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  • Two different demands.

  • Two different training needs.

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Most performance mistakes aren’t simply execution problems.  They often reveal preparation gaps.

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Understanding those gaps is the first step to helping training translate to competition.

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Who This Is For

Football Coaching Session

FOR COACHES

Coaches who want to get more out of the training time and resources they already have.

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This work focuses on strengthening how existing training prepares athletes for the realities of game day

Basketball Coaching Session

FOR CONSULTANTS

Mental Performance Consultants  who understand the theory but are still learning how to feel more organized.

 

This work focuses on helping consultants translate knowledge into practical consulting delivery

Real growth.  Real Stories

Foday Conteh

Mental Performance Coach

“Having Russ as a mentor has been an inspiring and transformative experience. He has a unique ability to simplify complex ideas and make them actionable. Every conversation leaves me more confident and better equipped to serve those I work with.”

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Sarah Forsythe

Owner, Redefine Performance, LPC, CMPC

"His mentorship gave me the ability to take  different approaches to working with the clients we serve. He’s able to take a basic skill and re-shape it into something completely different from how other practitioners use it. This knowledge and creativity has helped me do that for myself."

Jordan Johnson

Mental Performance Coach

"His ability to unpack complex topics and ask the right questions is unparalleled.  I am a stronger sport psychology professional because of his commitment to my development."

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Start with a conversation

Dr. Russ Flaten, Certified Mental Performance Consultant and Mentor

If you're interested in improving how training supports performance, start with a conversation.

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