Are you tired of struggling to get buy-in around your services?
THE CHALLENGE
Getting frustrated because leaders keep giving you excuses for why they can't work with you? Spending hours hammering away on emails hoping something lands?
Or heading into meetings unsure of how to sell yourself?
Most mental performance coaches start out this way. I've been there. It doesn't feel good. It also doesn't have to be that way.​
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At the Mental Performance Institute, I show you how to present what you do within context of your clients needs. Allowing leaders to see the value right away.
What is the Mental Performance Institute?
Based on the common consulting needs out of school, I offer frameworks and coaching that helps you communicate the value and execution of your mental performance training that connects with more leaders.
Simplicity
Stepping away from school and theory. Understanding the practical applications of our work.
Value-Add
Understanding how to differentiate yourself within the field. How to show value with confidence.
Sustainability
Understanding how to deliver approaches that are growing with our clients needs.
Foday Conteh
Mental Performance Coach
“Having Russ as a mentor has been an inspiring and transformative experience. He has a unique ability to simplify complex ideas and make them actionable. Every conversation leaves me more confident and better equipped to serve those I work with.”


Sarah Forsythe
Owner, Redefine Performance, LPC, CMPC
"His mentorship gave me the ability to take different approaches to working with the clients we serve. He’s able to take a basic skill and re-shape it into something completely different from how other practitioners use it. This knowledge and creativity has helped me do that for myself."
Jordan Johnson
Mental Performance Coach
"His ability to unpack complex topics and ask the right questions is unparalleled. I am a stronger sport psychology professional because of his commitment to my development."


Meet Dr. Russ
Bridging the gap between school and the workplace
With over 15 years experience, I have taken my lumps. Sitting in front of leaders who have all the reasons to say no to my services. It's frustrating. Especially, when we don't know where to turn for answers. Leaving us to feel on our own.
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That's why I shifted my attention to helping the future consultants of our field. Helping you get the support you deserve.
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Get the Support you Deserve
Specific ways I deliver my coaching and resources

Coaching
For individualized, hands on support.
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CMPC Mentorship
Marketing/Branding
Program Development
And More
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Membership
For those who enjoy collaboration and consuming at your own pace.​
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Access to full array of resources and access to coaching sessions.

On-Demand Courses
For those who know exactly what they want and prefer to consume at their own pace.
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Workshop/Program Design
Marketing/Branding
And More
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